The North Face legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment. The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear and more. TheNorthFace.com is relevant for north face outdoor wear, north face homepage, north face home page, th north face, north face flux, north face ski wear, north face canada, north face nuptse jacket women, north face camping tents, north face polartec, mens north face nuptse jacket, north face shop, north face winter boot, north face outlet stores, north face 550, north face extreme, north face camping gear, north face sleeping bags, north face outlets, north face clothes, north face tka 100, north face tents, north faces, north face gear, north face sleeping bag, north face boot, north face com, north face apparel.